Thursday, September 17, 2009

The Lancer has a long history and has been a very strong brand for Mitsubishi in South East Asia. The roll out of the new Lancer EX  to counter the strong surge of the Honda Civic, Toyota Altis and the Ford Focus in China has been long overdue.

A strategic move to maintain the Lancer brand in Asia, Mitsubishi was strengthen the value of the Lancer EX with new technology and accessories. A strong emphasis on differentiating the Lancer EX gives it a special position among it competitors, with its modest starting price and a solid reputation on having a proven engine.

More on this story: Lance EX Asia Debut.
Official Lancer mini site: New Lancer

posted by plazadecuba on 9:40 PM
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